In 2017 Vitro launched the Innova Design contest, one of its main objectives being to attract talent, promote innovation, recognize creativity and create a link between the student community and the industry. The careers invited to participate are: industrial design, graphic design, and arts-related careers.
On average per year, around 35 universities have participated, 413 registrations and 189 projects received per year, among the participating universities are Universities from the Mexican Republic and from around Latin America.
